Changing norms to change behavior

Dale T. Miller, Deborah A. Prentice

Research output: Contribution to journalArticle

137 Scopus citations

Abstract

Providing people with information about the behavior and attitudes of their peers is a strategy commonly employed by those seeking to reduce behavior deemed harmful either to individuals (e.g., high alcohol consumption) or the collective (e.g., high energy consumption). We review norm-based interventions, detailing the logic behind them and the various forms they can take. We give special attention to interventions designed to decrease college students' drinking and increase environment-friendly behaviors. We identify the conditions under which norm information has the highest likelihood of changing the targeted behavior and discuss why this is the case.

Original languageEnglish (US)
Pages (from-to)339-361
Number of pages23
JournalAnnual Review of Psychology
Volume67
DOIs
StatePublished - Jan 4 2016

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Keywords

  • Drinking behavior
  • Energy conservation
  • Interventions
  • Social norm marketing
  • Social norms

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