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Brands as intentional agents framework: How perceived intentions and ability can map brand perception
Nicolas Kervyn
, Susan T. Fiske
, Chris Malone
Psychology
Princeton School of Public and International Affairs
Research output
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Contribution to journal
›
Article
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peer-review
551
Scopus citations
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Dive into the research topics of 'Brands as intentional agents framework: How perceived intentions and ability can map brand perception'. Together they form a unique fingerprint.
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Keyphrases
Brands as Intentional Agents Framework
100%
Brand Perception
100%
Perceived Intention
100%
Perceived Ability
100%
Stereotype Content Model
50%
Social Perception
50%
Study Support
25%
Human Social Interactions
25%
Brand Communication
25%
Theory of Perception
25%
Distinct Emotions
25%
Perception Process
25%
Interaction Relationship
25%
Brand Purchase
25%
Purchase Interest
25%
Consumer-brand Relationship
25%
Brand Behaviour
25%
Brand Positioning
25%
Loyalty
25%
Social Sciences
Social Perception
100%
Emotions
50%
Social Interaction
50%
Economics, Econometrics and Finance
Social Perception
100%
Internal Branding
50%
Psychology
Social Interaction
100%