Asymmetric discounting of gains and losses: A query theory account

Kirstin C. Appelt, David J. Hardisty, Elke U. Weber

Research output: Contribution to journalArticle

25 Scopus citations

Abstract

People discount delayed gains (where the default is to receive a smaller gain sooner) more than accelerated gains (where the default is to receive a larger gain later). For losses, the pattern reverses-people discount delayed losses less than accelerated losses. In Study 1, confirming a Query Theory process account, this sign by direction interaction is mediated by the prominence of thoughts in favor of the default. Thoughts in favor of the smaller, sooner amount are more prominent in delay scenarios than acceleration scenarios, and this increases discounting for gains and decreases discounting for losses. Study 2 confirms the causal role of the order of option consideration. Participants considering thoughts in the natural order (pro-default thoughts first) replicate the sign by direction interaction, whereas participants considering thoughts in the opposite, unnatural order (pro-alternative thoughts first) do not. Reversing the order of option consideration eliminates the sign by direction interaction.

Original languageEnglish (US)
Pages (from-to)107-126
Number of pages20
JournalJournal of Risk and Uncertainty
Volume43
Issue number2
DOIs
StatePublished - Oct 1 2011
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Accounting
  • Finance
  • Economics and Econometrics

Keywords

  • Constructed preference
  • Discounting
  • Intertemporal choice
  • Losses
  • Query theory

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