Tested the effects of self-esteem and issue familiarity on attitude change that occurs prior to exposure to a persuasive communication in an experiment with 38 undergraduates. Ss were given bogus feedback from a personality measure they had taken. 2 levels of self-esteem were manipulated. Subsequently, in the context of a 2nd experiment, Ss expected to listen to 2 counterattitudinal speeches on issues with which they were familiar and unfamiliar. Reasoning from self-esteem theory, it was predicted that on familiar items, but not on unfamiliar items, Ss of high self-esteem would show more anticipatory attitude change than Ss of low self-esteem. Results generally support the predictions. (PsycINFO Database Record (c) 2006 APA, all rights reserved).
All Science Journal Classification (ASJC) codes
- Social Psychology
- Sociology and Political Science
- issue familiarity, attitude change occurring prior to exposure to persuasive communication, college students
- self-esteem &