And let us not Forget Memory: The Role of Memory Processes and Techniques in the Study of Judgment and Choice

This chapter considers the two main metatheoretical frameworks of J/DM research that is, strategy selection and the perceptual framework, for which there is some discussion about the potential contributions of memory research. With respect to strategy selection, the chapter demonstrates recent models of memory representation and memory processes that have the potential to enlarge the set of explanatory constructs that J/DM researchers have available to account for information integration. Although information integration is usually thought to be accomplished by an effortful decision strategy, the formation of overall impressions is the relatively effortless by-product of memory representations and storage operations. The chapter describes the theoretical and methodological implications of distinctions based on the content of memory. It also explores several directions for theory development that integrate memory processes and judgment or decision processes in different ways and at different levels of analysis. Researchers in other areas of cognitive psychology routinely acknowledge interconnections among different cognitive processes.