Affiliative social tuning reduces the activation of prejudice

Jeffrey R. Huntsinger, Stacey Sinclair, Andreana C. Kenrick, Cara Ray

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Past research on affiliative social tuning has shown that individuals who experience affiliative motivation toward another person come to exhibit implicit prejudice consistent with the apparent beliefs of that person. The present research seeks to elucidate the mechanism by which such malleability occurs. Is it interpersonally cued cognitive control, consistent with dual-process models of prejudice regulation, or a contextual change in automatic associations, consistent with shared reality theory? QUAD modeling of participants’ responses revealed that affiliative social tuning of implicit prejudice was solely a function of changing associations (Studies 1–3). Furthermore, instructions to try to inhibit prejudice within a particular interpersonal context did not yield implicit attitude change (Study 2).

Original languageEnglish (US)
Pages (from-to)217-235
Number of pages19
JournalGroup Processes and Intergroup Relations
Issue number2
StatePublished - Mar 1 2016

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Cultural Studies
  • Communication
  • Arts and Humanities (miscellaneous)
  • Sociology and Political Science


  • affiliation
  • implicit prejudice
  • process-dissociation procedures
  • shared reality theory
  • social tuning


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