TY - GEN
T1 - A first look at mobile internet use in township communities in South Africa
AU - Phokeer, Amreesh
AU - Densmore, Melissa
AU - Johnson, David
AU - Feamster, Nick
N1 - Publisher Copyright:
© 2016 ACM.
PY - 2016/11/18
Y1 - 2016/11/18
N2 - This paper presents a study of mobile data usage in South African townships. In contrast to previous studies, which have studied mobile data usage in developing regions (including South Africa), we focus our study on two townships in South Africa; the extremely resource-constrained nature of townships sheds light, for the first time, on how people in these communities use mobile data. We perform a mixed-methods study, combining quantitative network measurements of mobile app usage with qualitative survey data to gain insights about mobile data usage patterns and the underlying reasons for user behavior concerning mobile data usage. Due to the limited availability of public free Wi-Fi and despite the relatively high cost of mobile data, we find that a typical township user's median mobile data usage is significantly more than Wi-Fi usage. As expected, and consistent with observations of mobile data usage in parts of South Africa with better resources, users tend to favor using Wi-Fi for streaming video applications, such as YouTube. Interestingly, however, unlike users in less resource-constrained settings, township users also consume significant mobile data to update mobile applications, as opposed to relying on Wi-Fi networks for application updates. These behaviors suggest that network and mobile application designers must pay more attention to data usage patterns on cellular networks to provide mobile network architectures that provide more cost-effective mechanisms for tasks such as application update.
AB - This paper presents a study of mobile data usage in South African townships. In contrast to previous studies, which have studied mobile data usage in developing regions (including South Africa), we focus our study on two townships in South Africa; the extremely resource-constrained nature of townships sheds light, for the first time, on how people in these communities use mobile data. We perform a mixed-methods study, combining quantitative network measurements of mobile app usage with qualitative survey data to gain insights about mobile data usage patterns and the underlying reasons for user behavior concerning mobile data usage. Due to the limited availability of public free Wi-Fi and despite the relatively high cost of mobile data, we find that a typical township user's median mobile data usage is significantly more than Wi-Fi usage. As expected, and consistent with observations of mobile data usage in parts of South Africa with better resources, users tend to favor using Wi-Fi for streaming video applications, such as YouTube. Interestingly, however, unlike users in less resource-constrained settings, township users also consume significant mobile data to update mobile applications, as opposed to relying on Wi-Fi networks for application updates. These behaviors suggest that network and mobile application designers must pay more attention to data usage patterns on cellular networks to provide mobile network architectures that provide more cost-effective mechanisms for tasks such as application update.
KW - Mobile application popularity
KW - Smartphone usage
KW - Usage patterns
UR - http://www.scopus.com/inward/record.url?scp=85013140480&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85013140480&partnerID=8YFLogxK
U2 - 10.1145/3001913.3001926
DO - 10.1145/3001913.3001926
M3 - Conference contribution
AN - SCOPUS:85013140480
T3 - Proceedings of the 7th Annual Symposium on Computing for Development, ACM DEV-7 2016
BT - Proceedings of the 7th Annual Symposium on Computing for Development, ACM DEV-7 2016
PB - Association for Computing Machinery, Inc
T2 - 7th ACM Symposium on Computing for Development, ACM DEV 2016
Y2 - 18 November 2016 through 20 November 2016
ER -