A dirty word or a dirty world? attribute framing, political affiliation, and query theory

David J. Hardisty, Eric J. Johnson, Elke U. Weber

Research output: Contribution to journalArticle

157 Scopus citations

Abstract

We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose between otherwise identical products or services, where one option included a surcharge for emitted carbon dioxide. The cost framing changed preferences for self-identified Republicans and Independents, but did not affect Democrats' preferences. We explain this interaction by means of query theory and show that attribute framing can change the order in which internal queries supporting one or another option are posed. The effect of attribute labeling on query order is shown to depend on the representations of either taxes or offsets held by people with different political affiliations.

Original languageEnglish (US)
Pages (from-to)86-92
Number of pages7
JournalPsychological Science
Volume21
Issue number1
DOIs
StatePublished - 2010
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Keywords

  • Attribute framing
  • Constructed preference
  • Consumer choice
  • Political affiliation
  • Query theory

Fingerprint Dive into the research topics of 'A dirty word or a dirty world? attribute framing, political affiliation, and query theory'. Together they form a unique fingerprint.

Cite this