Abstract
We often look back and forth between options before deciding which one to choose, even if we have seen them both before. A new study suggests that people are biased to choose things they look at more, providing new insight into how the subjective values of options are constructed.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1153-1154 |
| Number of pages | 2 |
| Journal | Nature neuroscience |
| Volume | 13 |
| Issue number | 10 |
| DOIs | |
| State | Published - Oct 2010 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- General Neuroscience