Abstract
We often look back and forth between options before deciding which one to choose, even if we have seen them both before. A new study suggests that people are biased to choose things they look at more, providing new insight into how the subjective values of options are constructed.
Original language | English (US) |
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Pages (from-to) | 1153-1154 |
Number of pages | 2 |
Journal | Nature neuroscience |
Volume | 13 |
Issue number | 10 |
DOIs | |
State | Published - Oct 2010 |
Externally published | Yes |
All Science Journal Classification (ASJC) codes
- General Neuroscience