Abstract
The article examines various strategies employed by the popular musician and blogger Sergei Shnurov (punk rock band “Leningrad”) in order to capitalize his own brand; these strategies include Shnurov’s self-expression with non-musical means, forming his own public image and receiving feedback from the fan base. Leving also offers analysis of the principles of interaction between the author and numerous subscribers of Shnurov’s blog, scrutinizes the logic of coverage of events from the musician’s private and public life, as well as the language of his communication, in both its verbal and visual aspects.
| Translated title of the contribution | PORTRAIT OF A HERO IN A DIGITAL INTERIOR: ‘# THIS IS NOT IT’ |
|---|---|
| Original language | Russian |
| Pages (from-to) | 813-845 |
| Number of pages | 33 |
| Journal | Zbornik Matice Srpske za Slavistiku |
| Volume | 2021 |
| Issue number | 100 |
| DOIs | |
| State | Published - 2021 |
| Externally published | Yes |
All Science Journal Classification (ASJC) codes
- Language and Linguistics
- Linguistics and Language
- Literature and Literary Theory
Keywords
- Celebrification theory
- Linguistic and visual communication
- Sergei Shnurov
- Social interaction
- Social networks